ADS
The startup business Lezzoo, which received funding from Y Combinator, has been successful in successfully playing a big role in the digital revolution that is now taking place in Iraq. It was founded in 2018 by Yadgar Merani, an entrepreneur of Kurdish and Iraqi heritage, and it has expanded to become the most significant on-demand delivery platform in Iraq in a short amount of time. The method in which people get access to goods and services has been completely transformed as a result of this innovation in a country where the traditional retail infrastructure is still in the process of catching up with the technological standards of today.
Putting convenience at the fingertips of Iraqis was the starting point for Lezzoo’s journey, which began with a notion that was both clear and all-encompassing. Yadgar Merani, a visionary who had a strong grasp of the necessities and limitations of the local market, made it his mission to strive to address the gaps in accessibility to essential items and services. Lezzoo’s goal was to create a digital platform that would be able to fulfill a wide variety of needs, including but not limited to the delivery of meals, the purchase of groceries, and other activities that are connected to these activities. This was accomplished by leveraging on the growing ubiquity of smart devices.
The platform and the services are what it has to offer
Lezzoo provides its consumers with a platform that functions as an all-encompassing on-demand delivery service that connects them with a network of local businesses. In addition to providing a one-of-a-kind value proposition to the firm with whom it is partnering, Lezzoo also provides this value proposition to the end customers that it operates for.
The program functions as a platform that facilitates the delivery of meals from restaurants, the purchase of groceries, the provision of repair services, the delivery of prescriptions, and the development of solutions for websites that provide online shopping. By combining a variety of services onto a single platform, Lezzoo has developed into a one-stop shop for urban convenience. This was accomplished by integrating a number of distinct services.
Being successful in overcoming challenges and hurdles
It is necessary to be prepared to deal with a wide range of diverse challenges while doing business in Iraq and Kurdistan. These challenges may range from logistical challenges to economic and political instability. Significant investments have been made by this new business venture in the creation of a reliable delivery infrastructure. This infrastructure consists of a fleet of delivery vehicles as well as a network of delivery experts who have undergone training. In addition, Lezzoo has established mutually beneficial partnerships with local businesses in order to provide a steady supply of goods and services.
The establishment of trust in a market in which digital transactions are still in their infancy has been one of the most significant challenges that has been encountered. This problem has been resolved by Lezzoo via the use of safe payment methods and the assurance that providing excellent customer service is of the greatest significance.
An impact on the city’s economy and its economic climate
It is important to note that the effect of Lezzoo extends well beyond the convenience it offers to its clients. There have been a number of job opportunities created as a direct consequence of the firm, ranging from support people to delivery drivers, which has been beneficial to the economy of the surrounding region. The small and medium-sized businesses (SMEs) that Lezzoo assists are given access to a digital platform that gives them exposure and enables them to communicate with a larger audience. The cooperation that the firm has with local companies is what allows them to achieve this goal.
The success story of Iraqi startups is a testament to the promise that they have the power to promote digital transformation and economic prosperity. This promise is proved by the fact that they have been successful. Lezzoo has set a precedent for other company owners in the region to follow by offering innovative solutions to meet the needs of the community by delivering solutions that fulfill the requirements of the community.
The startup ecosystem in Iraq is always evolving, and Lezzoo is ideally positioned to keep its place at the forefront of this transition. As a result, Lezzoo is paving the way for a future that is more connected and pleasant for all Iraqis, regardless of their background.
The expansion of the startup ecosystem in Iraq, which is still in its early stages, is being driven by young entrepreneurs who are ambitious and have a lot of drive. There are a number of other key businesses, including financial technology, electronic commerce, health technology, and educational technology. Local incubators and accelerators that are effective and provide critical help include ‘The Station,’ KAPITA, and Iraq Tech Ventures, to name a few examples.
Despite challenges such as political instability, limited financial resources, and worries over infrastructure, the ecosystem has promise. This is due to the fact that foreign investments are rising, new solutions are being developed, and the Iraqi government is increasing the amount of activities it is doing to assist entrepreneurial endeavors and technology businesses. However, despite these obstacles, the ecosystem has signs of potential.
