ADS
The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses label their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes easier to read. Whatever number appears in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.
The system runs further than the flagship alone. It encompasses Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Read the number in the name, add the word inches, and that is the width you get. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. the row fashion quilted tote bags For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without creating confusion.
| Model | The size number, as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model, not officially listed |
What the number leaves out
Width is one dimension of three, and the other two do not scale with it in any predictable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. The height changes, gaining two inches, and so does the width, by the same amount. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details settle how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to understand it.
The Margaux Shoulder 12, where the rule bends
One model in the current line breaks the pattern, and that is worth stating clearly rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand lists its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is functioning as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a pointer and not a measurement.
What each width will actually carry
Most guides skip the step that does the work, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick kit, which is the province of the Sofia 8.75 and of the small clutches. At ten inches you have the standard small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Width lifts the price, but material moves faster
The two track each other, size and price, though less steeply than you might assume. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs roughly $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are orientation shorthand, habitually read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
A literal sizing system pays off because you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually works better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.
